Month: January 2013

How a #hashtag strategy can define your brand

Following the shocking murder of two of their vendors a few weeks ago, The Big Issue have created this fine cover campaign celebrating the very thing that makes them special, their vendors. But the beauty of this work lies not just in the cover (which is excellent) but in the hashtag, #celebrateyourvendor. A magazine cover […]

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‘It is the courage to continue that counts’

– Winston Churchill Here are two photographers. On the left, Giles Duley, on the right, photo-journalist legend Don McCullin. Don’s story is well documented, and currently the subject of his own film, McCullin. Over his lifetime he has won many awards for his work; images and stories from some of the most hopeless situations the […]

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mark denton at IPC

Meet the man behind the worst covers of all time

Creative Director and Advertising Legend Mark Denton came into IPC media last week, and gave a genuinely inspiring talk about his work to a totally packed house. Mark has won an astonishing number of advertising and design awards across the spectrum. Press ads, posters, sculptures(!), books and logos, along with a solid stream of self promotional material. […]

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