Print not dead etc. Here’s the 856 page September issue from Vogue. Image from Arem Duplessis.
A stunning analysis from New York magazine of how Time Inc got into its current situation. So well reported you get the idea that they were in the room. And for the really keen, here’s Pando Daily’s analysis of the analysis.
Minimum Viable Personality. A brilliant explanation to why trust is the only thing that matters in any content strategy. Thanks to Andy P. for the link
Editorial will eat itself: discuss. Here’s Michael Brenner, content marketing ‘guru’ explaining ‘how brands can remain human when native and ad-tech collide’.
More shouting about native advertising over at Digiday