There’s nothing better than telling stories with friends – which is why my co-conspirator Larry Hackett and I are piloting a new TV show, called ‘INCOMING!’ As a regular on Good Morning America and the ex editor of People, Larry knows more about how emotions influence audience behaviour than just about anyone else I know. […]
Andy Pemberton and I are back at the Guardian on April 24th to run our ‘Never Lose Another Pitch’ masterclass. We’ve done this many times, now, it gets better every time and always sells out. Full details of our corporate course are here, tickets for the Guardian Masterclass are here.
PPA Live is an up-close opportunity to hear some the publishing industry’s most inspiring people tell their stories and share what they know. Which is why last night I was delighted to be asked to interview Matt Kelly, Chief Content Officer at Archant and the award-winning editor of The New European. Launched as a response […]
This week I was pleased to attend the Management Consultancy Association SME event on the matter of sales, marketing and content. Vast amounts of expertise and experience were in the room, tackling questions of how to define the specialist consultancy offer, reach new clients and hire better people. For me, there was one big takeaway. […]
Lorraine Kelly OBE is a phenomenon. She’s been a telly superstar for nearly 30 years, and is still piling on the ratings with her own ITV morning show. Which is why I was delighted to run a full day’s brand and content workshop for the editorial team last Friday. Led by Victoria Kennedy, her team of over […]
I went to see Dave Trott speak a few weeks ago. A legendary ad man, he cleaves close to David Ogilvy’s view that ‘strategy is sacrifice’. The way Dave Trott tells it, if you throw nine oranges at a consumer, they can only catch one. So you might as well just decide which one you actually […]
It’s that time of year again, as made made famous by Vogue’s movie ‘The September Issue’. Sadly their cover this year is rubbish, with the rest of the market not much better. But the clear winner is this brilliant Harpers’ cover. Aside from the access and technical perfection, it borrows heavily from sixties’ title Nova, which is […]
Welcome, fellow punters, to the annual PPA Front Cover Of The Year Chase, decided as always by public vote. You can cast yours here, but to guide you in your deliberations here is Honest Andy’s annual guide to this year’s big British race-off. . . NME (4-5 Favourite) Rihanna looks by far the toughest filly […]
Download the entire 1976 NASA graphics manual here. For free. Millennials. Who are they and what do they want? Engagement up the wazzoo. Excellent deconstruction of ad speak. Buzzfeed slashes its revenue forecast in half PPA CEO Barry McIlheney’s amazing eulogy for Kevin Hand, who died last week.
The New York Public Library just digitized and made available more than 180,000 high-resolution items, which you can now download for free. Four more good links: Brilliant and original example of interactive storytelling from Buzzfeed Why ecommerce photography is so important. Successful content marketing: Old school print plus tons of video. Excellent writing from James Murdoch on […]
