Category: Headlines

How to build brand design guidelines that actually work

Good Design works fast. Good Design always been the ultimate brand differentiator. But in a time-poor world it matters more than ever. Good Design is the silent ambassador for your business, It welcomes your audience and impresses your clients – instantly. To take advantage of this superpower it’s essential to have clear and effective documentation. […]

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How good design creates a powerful sense of identity

This is a short version of a video I recorded for the International Magazine centre’s ‘Favourite Magazine’ project. It’s got 4k views on Linkedin, plenty of likes and a lot of heartfelt comments. As a marketing moment, I couldn’t really ask for more!

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B2B has an empathy problem. Here’s how to solve it

It all starts with the name. ‘Business to Business’ ignores the truth that people who make business decisions are humans, not machines. Not only does it remove emotion from the equation, it then compounds the crime by turning the category into an acronym. B2B might read like something computers can relate to, but it boils […]

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Why the name of your media brand really, really matters

‘I’m The Face, baby, is that clear’ This is the opening line from ‘I’m The Face, flip side to ‘Zoot Suit’, The Who’s first ever single. The record celebrates ‘Ivy league jackets’ and ‘side vents five inches long’ – helping create the idea that a ‘Face’ was a tastemaker, someone to copy and look up to. Song titles […]

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How many art directors does it take to change a lightbulb?

Organised by Roger Black at Type magazine, this Friday’s conference in New York City is a unique event. Almost all the art directors of Rolling Stone, from the first to the last, will be speaking. Along with the photo directors, this is some stellar company, I’m flattered and honoured to be part of it. The conference on […]

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The inside story of Rolling Stone’s legendary blueprint

This year I was honored to be part The Art of Rolling Stone conference in New York City. I was art director for just a couple of years, but along with Rolling Stone’s first art director to its current one, we will shared our stories in the making of a legend. Organised by Type magazine, the timing […]

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What happened when I sold the Big Issue for just one hour

Buying a copy of the Big Issue is a highly complex transaction. Are you paying for the journalism, or are you supporting a homeless person trying to make a go of something for themselves? In the world of publishing, the Big Issue has a unique business model, as it’s the interaction with the vendor that delivers […]

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The single reason why Proxima Nova is the world’s best font

There’s a good story by on Medium today about Proxima Nova, the font that by many measures has replaced Helvetica as the world’s most popular typeface. Proxima was first drawn by Mark Simonson in 1981, it took a while to gain traction but after the release of Gotham in 2002 it really took off. Fred […]

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How to produce pointless stories, devoid of engagement

In an extensive interview last week the legendary marketer Seth Godin lamented the ‘industrialisation of content’. He said: ‘As soon as organisations start to measure stuff and poke it into a piece of software, then we are asking people who don’t care to work their way through a bunch of checklists to make a number […]

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Possibly The Best Airline Magazine In The World

I’m currently consulting with Ink Global Media, the world’s largest publisher of airline magazines. My own projects for them are still in the mixer, but we’ll do well to get half way close to N, the magazine Ink produces for the smart, increasingly global carrier Norwegian Airlines. N was narrowly robbed of the UK’s top publishing […]

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