Category: Headlines

B2B has an empathy problem. Here’s how to solve it

It all starts with the name. ‘Business to Business’ ignores the truth that people who make business decisions are humans, not machines. Not only does it remove emotion from the equation, it then compounds the crime by turning the category into an acronym. B2B might read like something computers can relate to, but it boils […]

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Never Lose Another Pitch – we’re back at the Guardian on April 24th

Andy Pemberton and I are back at the Guardian on April 24th to run our ‘Never Lose Another Pitch’ masterclass. We’ve done this many times, now, it gets better every time and always sells out. Full details of our corporate course are here, tickets for the Guardian Masterclass are here.  

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Why the name of your media brand really, really matters

‘I’m The Face, baby, is that clear’ This is the opening line from ‘I’m The Face, flip side to ‘Zoot Suit’, The Who’s first ever single. The record celebrates ‘Ivy league jackets’ and ‘side vents five inches long’ – helping create the idea that a ‘Face’ was a tastemaker, someone to copy and look up to. Song titles […]

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Interviewing Matt Kelly, the award-winning editor of The New European, onstage at the PPA Live.

PPA Live is an up-close opportunity to hear some the publishing industry’s most inspiring people tell their stories and share what they know. Which is why last night I was delighted to be asked to interview Matt Kelly, Chief Content Officer at Archant and the award-winning editor of The New European. Launched as a response […]

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Delivering a sharper edge to specialist management consultancies at the MCA roundtable

This week I was pleased to attend the Management Consultancy Association SME event on the matter of sales, marketing and content. Vast amounts of expertise and experience were in the room, tackling questions of how to define the specialist consultancy offer, reach new clients and hire better people. For me, there was one big takeaway. […]

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Kicking the brand tyres and looking at audience opportunities for ITV’s top rating Lorraine show

Lorraine Kelly OBE is a phenomenon. She’s been a telly superstar for nearly 30 years, and is still piling on the ratings with her own ITV morning show. Which is why I was delighted to run a full day’s brand and content workshop for the editorial team last Friday. Led by Victoria Kennedy, her team of over […]

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Speaking at this week’s Art of Rolling Stone conference in New York. Excited!

Organised by Roger Black at Type magazine, this Friday’s conference is a completely unique event. Almost all the art directors of the title, from the first to the last will be speaking. Along with the photo directors, this is some pretty stellar company, I’m flattered and honoured to be part of it. The conference on the 25th […]

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The inside story of Rolling Stone’s legendary design blueprint

This year I was honored to be part The Art of Rolling Stone conference in New York City. I was art director for just a couple of years, but along with Rolling Stone’s first art director to its current one, we will shared our stories in the making of a legend. Organised by Type magazine, the timing […]

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What happened when I sold the Big Issue on the street for just one hour

Buying a copy of the Big Issue is a highly complex transaction. Are you paying for the journalism, or are you supporting a homeless person trying to make a go of something for themselves? In the world of publishing, the Big Issue has a unique business model, as it’s the interaction with the vendor that delivers […]

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