Category: News

What’s So Funny ‘Bout Peace Love And Understanding

There’s nothing better than telling stories with friends – which is why my co-conspirator Larry Hackett and I are piloting a new TV show, called ‘INCOMING!’ As a regular on Good Morning America and the ex editor of People, Larry knows more about how emotions influence audience behaviour than just about anyone else I know. […]

Read More

How good design creates a powerful sense of identity

This is a short version of a video I recorded for the International Magazine centre’s ‘Favourite Magazine’ project. It’s got 4k views on Linkedin, plenty of likes and a lot of heartfelt comments. As a marketing moment, I couldn’t really ask for more!

Read More

B2B has an empathy problem. Here’s how to solve it

It all starts with the name. ‘Business to Business’ ignores the truth that people who make business decisions are humans, not machines. Not only does it remove emotion from the equation, it then compounds the crime by turning the category into an acronym. B2B might read like something computers can relate to, but it boils […]

Read More

Never Lose Another Pitch – we’re back at the Guardian on April 24th

Andy Pemberton and I are back at the Guardian on April 24th to run our ‘Never Lose Another Pitch’ masterclass. We’ve done this many times, now, it gets better every time and always sells out. Full details of our corporate course are here, tickets for the Guardian Masterclass are here.  

Read More

Why the name of your media brand really, really matters

‘I’m The Face, baby, is that clear’ This is the opening line from ‘I’m The Face, flip side to ‘Zoot Suit’, The Who’s first ever single. The record celebrates ‘Ivy league jackets’ and ‘side vents five inches long’ – helping create the idea that a ‘Face’ was a tastemaker, someone to copy and look up to. Song titles […]

Read More

Interviewing Matt Kelly, the award-winning editor of The New European, onstage at the PPA Live.

PPA Live is an up-close opportunity to hear some the publishing industry’s most inspiring people tell their stories and share what they know. Which is why last night I was delighted to be asked to interview Matt Kelly, Chief Content Officer at Archant and the award-winning editor of The New European. Launched as a response […]

Read More

Delivering a sharper edge to specialist management consultancies at the MCA roundtable

This week I was pleased to attend the Management Consultancy Association SME event on the matter of sales, marketing and content. Vast amounts of expertise and experience were in the room, tackling questions of how to define the specialist consultancy offer, reach new clients and hire better people. For me, there was one big takeaway. […]

Read More

Kicking the brand tyres and looking at audience opportunities for ITV’s top rating Lorraine show

Lorraine Kelly OBE is a phenomenon. She’s been a telly superstar for nearly 30 years, and is still piling on the ratings with her own ITV morning show. Which is why I was delighted to run a full day’s brand and content workshop for the editorial team last Friday. Led by Victoria Kennedy, her team of over […]

Read More

Speaking at this week’s Art of Rolling Stone conference in New York. Excited!

Organised by Roger Black at Type magazine, this Friday’s conference is a completely unique event. Almost all the art directors of the title, from the first to the last will be speaking. Along with the photo directors, this is some pretty stellar company, I’m flattered and honoured to be part of it. The conference on the 25th […]

Read More

The inside story of Rolling Stone’s legendary design blueprint

This year I was honored to be part The Art of Rolling Stone conference in New York City. I was art director for just a couple of years, but along with Rolling Stone’s first art director to its current one, we will shared our stories in the making of a legend. Organised by Type magazine, the timing […]

Read More