Category: Opinion

The fight over the future of advertising has only just started…

I went to see Dave Trott speak a few weeks ago. A legendary ad man, he cleaves close to David Ogilvy’s view that ‘strategy is sacrifice’. The way Dave Trott tells it, if you throw nine oranges at a consumer, they can only catch one. So you might as well just decide which one you actually […]

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The single reason why Proxima Nova is the world’s best font

There’s a good story by on Medium today about Proxima Nova, the font that by many measures has replaced Helvetica as the world’s most popular typeface. Proxima was first drawn by Mark Simonson in 1981, it took a while to gain traction but after the release of Gotham in 2002 it really took off. Fred […]

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How to produce pointless stories, devoid of meaningful value or engagement

In an extensive interview last week the legendary marketer Seth Godin lamented the ‘industrialisation of content’. He said: ‘As soon as organisations start to measure stuff and poke it into a piece of software, then we are asking people who don’t care to work their way through a bunch of checklists to make a number […]

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Is Your Content Going Down The Toilet? Here Are Three Things You Can do About it

Crap. That’s the word that begins content marketing agency Velocity’s slideshare, now downloaded over half a million times. Their argument is that so much content is now being produced by marketers, social media agencies, production companies and PR’s that it’s inevitable we’re all going to drown in a flood of content that’s just plain rubbish. (Brilliantly skewered by […]

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How Hearst’s Town & Country will help give Putin some manners

In her editors’ letter, Justine Picardie claims that the time is right for launch of Town & Country on account of  ‘a tidal wave of global wealth that is pouring into London’. She acknowledges the enduring appeal of traditional Britain, but make no mistake, it’s the international rich that advertisers want here, as opposed to […]

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An Englishman In New York

Well, sort of… If you haven’t already guessed, this is my favourite magazine. Which seems more than appropriate since I’m currently consulting in New York City. You’ll find a shorter version of this post in the new book My Favo(u)rite Magazine, along with 88 other fantastic titles. It’s a brilliant project for a truly worthy […]

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Why the picture’s not the problem

As an ex Art Director of Rolling Stone, I’ve been reading a lot about this week’s cover, which has created a shit-storm of accusations that they are glamourising an alleged killer. The Guardian report that certain retailers will not stock it. Jezebel has a good round-up with lots of supporting visuals. The Huffington Post says […]

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