Country Life has deservedly won the IPC Editors’ Cover Of The Month Award with this fine picture of…a couple of dogs. Folk may well think; ‘So what? Bung a cute animal on the front and you’re sorted, right?’
If only life were that easy.
Country Life is one of the UK’s premier media brands. Aside from its storied history, the frontspiece, known fondly as ‘Girls In pearls’ and the eye-watering number of posh country houses, it retains genuine clout and influence.
Which means the editorial team has the confidence to do stuff like this. It’s arrogant, it doesn’t give a stuff for the cover price or ‘demonstrating value’, but it totally knows its reader. Great photo, great line, great colours.
For more on how Country Life makes award winning covers, read my earlier blog post here.