Just three seconds.
That’s how long your cover has got to make an impression. Get it right and your audience will be engaged by everything that follows.
PDF annual report, white paper, or consumer magazine, your front cover will tell your entire brand story – instantly. This unique workshop shows how to c0-ordinate every element to create covers that will drive revenue, inspire your audience, and ultimately, make your brand famous.
“That was really useful. Thank you so much, the team were thrilled and clearly learnt a great deal” – Anthony Thornton, Content Director of Ten Lifestyle Group
“This course is essential for anyone who wants to make their covers amazing. Creating great covers is way more complex than it seems and Andy, you brought it to life. We’re already seeing the results of our time with you.” – Jason Orme, Managing Director at Future publishing PLC
Good covers require teamwork, so delegates should include both editors and designers. Publishers and marketers will also benefit. The workshop is highly interactive, with individual and breakout room exercises, plenty of group debate, and lots of Q&A. Online, you can invite as many people as you like. In person, this workshop can handle up to 18 people.
We will run a Zoom call beforehand with the key stakeholders in order to establish what success looks like for you. We will establish what markets and titles are most relevant, who we want to praise and who we need to critique. All case studies and exercises will be relevant to your specific situation.
• Winners and Losers
A deep dive into the work of your competitors
• Positioning Secrets
How to flatten the competition
• Making it move
When video and motion graphics work, and when they don’t
• Getting it liked
How to write lines that deliver impact, service, and value
• The law on logos
How to get the best out of yours
• Colour impact
And why yellow needs to be handled like Nitro Glycerine
• Stock images
How to pick the winners
• Getting it signed off
Why the right people need to see the right things at the right time
• Success in action
A step-by-step walkthrough of a winning case study
Should you choose, this Covers That Sell session can be extended, either to a full day, or by adding a second half-day session.
Each delegate chooses pieces they would like to talk about, everyone can share their screen, and together we work through the issues.
This consultancy/training hybrid is a unique process. You’ll make real strides in the shortest possible space of time, and your team will totally own the outcomes.
