The jury was unanimous in its praise, describing the site as “the Paul Smith of websites”. They went on to say: “Gov.uk looks subtly British thanks to a revised version of a classic typeface, (Transport) designed by Margaret Calvert back in the 1960s,”
And they are absolutely right. It’s a masterpiece of understated utility, best seen on the mobile platform, where most initial interactions will occur. From the perspective of visual design, the genius is the black bar carrying the gov.uk logo. It merges perfectly with the handset, making screen and device a single, seamless experience.
The whole thing works brilliantly, shame we can’t say the same for the government.