InStyle UK knocks it out of the park with this brilliant new Agyness Deyn cover. Rankin’s picture is just terrific, and the presentation by Creative Director Tom Meredith is spot on.

InStyle can be a challenging cover to manage, as the logo is white out of a panel. As a result, flat colour can play a much greater part in the look and feel than Elle, Vogue or Harpers.

But here, the directness of the red is sensational. It’s aesthetically exciting, but also serves to underscore the authority, believablity and usefulness of Editor Eilidh MaCaskill’s coverlines.

The New Mood? Too right!