London Evening Standard
A week’s workshop to create an integrated set of development assets
Using the rapid prototyping approach pioneered at Time Inc, hand-picked staffers collaborated with expert developers in two separate teams. A vast number of integrated ideas were developed in a very short space of time. This work interrogated tone of voice, tested points of view, and most important of all, created a host of memorable new franchises.
A combination of Covid-19 and the departure of the CEO stopped the project in its tracks. Which is very frustrating, as many of the ideas were genuinely brilliant.
