What’s Next For Banks

Client

Furthr/White Light Media

Brief

Create a presentation to a select group of financial services professionals at an event at an invitation only event organised by Furthr and White light Media.

Approach

Partnering with Furthr’s Andy Pemberton and James Lumley, ‘What’s Next For Banks’ delivers a clear outline as to how financial services can create deeper emotional engagement wit their customers as well as taking advantage of new technology inside their own operations. Fraser Allen’s presentation from White Light Media celebrated the power of storytelling for financial services, a long suit of theirs.

Outcomes

The event was a terrific example of how to partner with similar but different business in pursuit of the same goals. Plenty of networking was done, the slideshare continues to deliver value to this day.