Create branding and comms for Centro, the internal data dashboard used by Cisco EMEAR sales teams.
The goal was to increase Cisco sales teams’ usage of Centro, a powerful, real-time data dashboard. Achieving this would reduce the sales team’s addiction to Excell spreadsheets, which are time-consuming to create and out of date just as quickly.
A brand workshop was run in London with key stakeholders teleconferenced from Munich and Milan. The insight was to focus on individual sales’ team members sense of self-worth and accomplishment.
We wanted to suggest they should be looking at the same data sources as their boss…
The Centro logo was created using Cisco’s core content font, but with a target motif to suggest goals being well met. The staircase image invoked a sense of real-time interaction, underpinned by the line ‘How am I doing’.
Delivery included branding for the team intranet, a full set of product icons, email newsletter styling and complete brand design guidelines.