Increasing Cisco’s sales team use of Centro, a real-time data dashboard

Client

Cisco EMEAR

Brief

Create branding and comms for Centro, the internal data dashboard used by Cisco EMEAR sales teams.

Approach

The goal was to increase Cisco sales teams’ usage of Centro, a powerful, real-time data dashboard. Achieving this would reduce the sales team’s addiction to Excell spreadsheets, which are time-consuming to create and out of date just as quickly.

A brand workshop was run in London with key stakeholders teleconferenced from Munich and Milan. The insight was to focus on individual sales’ team members sense of self-worth and accomplishment.

We wanted to suggest they should be looking at the same data sources as their boss…

Outcomes

The Centro logo was created using Cisco’s core content font, but with a target motif to suggest goals being well met. The staircase image invoked a sense of real-time interaction, underpinned by the line ‘How am I doing’.

Delivery included branding for the team intranet, a full set of product icons, email newsletter styling and complete brand design guidelines.

Increasing Cisco’s sales team use of Centro, a real-time data dashboard
The new logo, along with EMEAR strapline
Increasing Cisco’s sales team use of Centro, a real-time data dashboard
A selection from the design guidelines, showing icons, newsletter headers and more