Creative direction of Mademoiselle

Client

Condé Nast

Brief

Reimagine the title for a younger, smarter audience.

Approach

Relocating to NYC, I took up the challenge of learning Stanley Tucci’s part in The Devil Wears Prada. Edited at that time by Mandi Norwood, the whole title was redesigned and a tremendous amount of very good work produced.

Outcomes

Mounting losses and 9/11 closed the title only six issues after I joined. But the experience of directing Robert Erdman, Walter Chinn, Mark Abrahams and many more of the world’s greatest fashion and beauty photographers remains invaluable.

Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle
Creative direction of Mademoiselle