Create a series of brand videos to demonstrate the depth and breadth of audience engagement across the portfolio.
I wrote the scripts, picked the music and directed a wide group of videographers to produce this work to a sharp budget. All sorts of favours were pulled, most notably the the engagement of legendary Yorkshire character actor Howard Lee who voiced the TV Times ‘Welcome Home’.
The videos were widely shared as part of Time Inc‘s ‘Inspired Conversations’ initiative and demonstrated to the board the emotional impact of video storytelling.
Here’s Keith Walker, MD of the digital specialist brands: ‘Andy’s grasp of what matters and how he excludes the superfluous is brilliant. His ability to focus on where teams should place their bets to get the best return on their efforts is just natural’.