Telling the audience engagement story for the UK’s largest publisher

Client

Time Inc.

Brief

Create a series of brand videos to demonstrate the depth and breadth of audience engagement across the portfolio.

Approach

I wrote the scripts, picked the music and directed a wide group of videographers to produce this work to a sharp budget. All sorts of favours were pulled, most notably the the engagement of legendary Yorkshire character actor Howard Lee who voiced the TV Times ‘Welcome Home’.

Outcomes

The videos were widely shared as part of Time Inc‘s ‘Inspired Conversations’ initiative. More importantly, they demonstrated to the board the emotional impact of video storytelling.