A logo is the most impactful expression of your entire brand. If works, it will allow your audience to instantly grasp your values and your competitive advantage. If it doesn’t, it will cost your business dearly.
Logos can now be designed by algorithm, for free. Failing that, plenty of folk in SE Asia will knock you one out for seven bucks. Yet Wolff Olins and others still charge hundreds of thousands for a fully integrated brand identity. The final result may end up look like the simplest thing in the world, but that’s often the point.
Logos are more than just a single expression of identity, they are the key component of a much larger messaging system, needing to work on all platforms and in all contexts, aligning with all other aspects of the brand.
Our seamless and highly iterative testing process allow us to establish the correct benchmarks against which the work will be judged. That reduces personal preference bias and makes the final result all about the audience and how they value your business.
The logos shown below are all original Cowles Media designs. Although designed in full colour, they are shown here in black and white to demonstrate their impact in small sizes and surrounded by many distractions.