How to get instant impact across all your platforms

 

 

Just three seconds.

 

That’s how long you’ve got to make an impression. Get it right and your audience will be engaged by everything that follows.

 

This unique workshop shows how social thumbnails, front covers, landing pages and opening slides can tell your entire brand story – instantly.

 

“That was really useful. Thank you so much, the team were thrilled and clearly learnt a great deal” – Anthony Thornton, Content Director of Ten Lifestyle Group

 

“Andy seems like a very decent human being, I liked him a lot” – Akira, writer

 

COURSE DETAILS

The workshop is highly interactive. There are individual and breakout room exercises, plenty of group debate, and lots of Q&A. You can invite as many editors, writers, and designers as you like. 

 

CONTENT THEMES

 Winners and Losers
A deep dive into the work of your competitors

 

 Positioning Secrets
How to flatten the competition

 

 Making it move
When video and motion graphics work, and when they don’t

 

 Getting it liked
How to write lines that deliver impact, service, and value

 

 The law on logos
How to get the best out of yours

 

 Colour impact
And why yellow needs to be handled like Nitro Glycerine

 

 Stock images
How to pick winners for less than a tenner

 

 Feelings, not thoughts
Because that’s where decisions are made

 

 Success in action
A step-by-step walkthrough of a winning case study

 

 

Above photo: Andy Cowles keynote at the 2018 PPA Festival

_________________

EXTENDING THE WORKSHOP

Should you choose, this Visual Storytelling session can be extended, either to a full day, or by adding a second half-day session.

 

Each delegate chooses pieces they would like to talk about, everyone can share their screen, and together we work through the issues.

 

This consultancy/training hybrid is a unique process. You’ll make real strides in the shortest possible space of time, and your team will totally own the outcomes.