These online programmes were all created to meet the needs of high-performing media clients. They can be run as full days or broken into smaller modules. All are fully bespoke – elements from one can be combined with another if so desired. One programme, Never Lose Another Pitch, is also a long-standing Guardian Masterclass.

1. Supercharge Your Content

 

Originally created for ITV’s Loose Women and Lorraine TV shows, this programme generates dozens of new ideas, along with much stronger ownership of your content themes. Delegates collaborate to establish the purpose behind every piece of content, set agendas and find new ways to deliver measurable results. Loose Women editor-in-Chief Sally Shelford said: “Such a brilliant session! The team are still talking about it and we continue to use the material to this day’. 
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2. Transform Your Design (without breaking it)

 

Everyone is a designer now. Design is an integral part of every piece of content, building trust across all touchpoints. But as the silent ambassador for your brand, design is judged instantly, often on a deep emotional level, which can make the price of getting it wrong very high. Originally created for Ascential’s WGSN and Cannes Lions, this programme gets the best out of your existing design and shows how to develop it successfully.
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3. Making Your Front Cover Famous

 

A front cover says more about your organisation than any other asset – the impact is instant and the value permanent. Andy Cowles has probably designed more successful covers than any other designer – he has run this programme many times over and lectured on the subject world-wide. Delegates partner on techniques to make their cover sell, ensure that’s it’s valued and ultimately, make it famous.
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4. Never Lose Another Pitch

 

A joint project with Andy Pemberton, this programme was originally developed for the Guardian, where it is still run regularly. Corporate clients include the Guardian’s own sales teams, the RNLI and Saatchi and Saatchi, who, following last year’s sessions won a significant amount of new business.
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