Welcome to this proven programme of Continuous Professional Development, specifically created for publishing teams.

 

Suitable for writers, designers, and marketeers, these live-learning workshops will give your teams the confidence to know What Good Looks Like Now. Everyone will get the tools they need to grow the audience and win more business.

 

Online or in-person, every session is tailored to your specific needs. Real-world case studies mirror your teams own experience – practical exercises are based on your materials and your markets. Insights and learnings can be applied the very next day.

 

“Hands down, the best training we have ever had” – Guardian News and Media account director Nikki Hensley

 

 

Get more attention, everywhere

 

This workshop was developed for publishers such as Bauer, The Economist, and Time Inc. Delegates will learn how to inspire an audience, drive revenue, and ultimately, make your brand famous.

 

 

How to impress with every mark you make

 

Visual storytelling is what everyone wants now. So if the presentation doesn’t match your content, no-one will ever read it. This workshop lays out the design journalism rules for perfect pages, everywhere.

 

 

The secret content that makes people stick around

 

Originally developed for ITV, this workshop is all about recurring revenue – how to keep your audience coming back. Across all platforms, the key is always a compelling, on-brand franchise.

 

 

 

 

 

Andy Cowles leads all the workshops. He is a Guardian Masterclass online trainer and a visiting lecturer on the UAL University Masters programme. Andy has won many media awards, including the BSME Mark Boxer Award for lifetime achievement.

 

“Such a brilliant session! The team are still talking about it and we continue to use the material to this day” – Loose Women editor-in-Chief Sally Shelford