Impress your clients – instantly

 

 

Good design works fast.

 

But if the layout lacks clarity, the audience will never read it. This Bespoke workshop fixes that – you’ll get happier readers and far fewer client revisions.

 

Every aspect of successful layout is covered – delegates will learn how to create quality reports, compelling pages, and award entries that win.

 

CLIENT TESTIMONIALS

“That was excellent, lots of things for us to consider in the future, thank you so much!” – Tom Harvey, Managing Director of content agency We Are Spoke

 

“I was nervous about losing a half-day but this workshop was extremely valuable. I loved it” – Rita, Designer

 

WHO SHOULD ATTEND

Quality layout requires teamwork, so delegates should include both Editors and designers. Writers, subs, publishers and marketers will also benefit. The workshop is highly interactive, with individual and breakout room exercises, plenty of group debate, and lots of Q&A. Online, you can invite as many people as you like. In person, this workshop can handle up to 18 people.

 

TAILORED FOR YOU

We will run a Zoom call beforehand with the key stakeholders in order to establish what success looks like for you. We will establish what markets and titles are most relevant, who we want to praise and who we need to critique. All case studies and exercises will be relevant to your specific situation. 

 

COURSE CONTENT

 Spot the mistakes
Delegates identify and fix key mistakes in a custom layout

 

 The law on captions
And why every picture needs one

 

 Type hierarchy
Choose the correct size for all on-page elements

 

 Breaking it all up
What should be big, what should be small and how you can magic it all in to fit

 

 Analyse that!
How to draw attention to what’s important

 

 Essential rules for data viz
You’ll get critical insights into how to manage this vital component

 

 Sidebar secrets
How to exploit the most powerful on-page engagement tool

 

 Grid discipline
Two, three, four, five, seven or ten? How to choose, how to use sleeping columns

 

 Soup to nuts
A complete walk-through of a best-in-class page design

 

 

EXTENDING THE WORKSHOP

Should you choose, this Electric Layout session can be extended, either to a full day, or by adding a second half-day session.

 

Each delegate chooses pieces they would like to talk about, everyone can share their screen, and together we work through the issues.

 

This consultancy/training hybrid is a unique process. You’ll make real strides in the shortest possible space of time, and your team will totally own the outcomes.