How to keep your audience coming back for more

 

 

Recurring revenue wins every time.

 

Great content will get people through the door, but it’s your brand DNA that keeps audiences engaged and makes your story memorable.

 

This unique workshop dives deep into visual storytelling, structured copy, subscription marketing, and how to create a hidden hook at every turn.

 

“Such a brilliant session! The team are still talking about it and we continue to use the material to this day” – Loose Women editor-in-Chief Sally Shelford 

 

“That was really stimulating. It was great to throw ideas around with people I don’t normally work with” – Mike, Managing Editor

 

COURSE DETAILS

The workshop is highly interactive. There are individual and breakout room exercises, plenty of group debate, and lots of Q&A. You can invite as many editors, writers, and designers as you like. 

 

CONTENT THEMES

  Why, why now, why this way?
How to answer the most important questions about your content

 

  Visual storytelling
Why showing, not telling, is the key to success

 

  Secrets of the Wet Dog
How to get your audience to come back time after time

 

  Structured copy
Readers can’t wait to bail out. We share techniques for getting them to stick around

 

  Real-world loyalty
How to earn it, how to keep it

 

  Have a really big idea
And what that looks like in the real world

 

  Hidden Hooks Top Ten
And how you can learn from them

 

 Tanks behind the hill
How to surprise your reader and out-flank the competition

 

  Step-by-step
Inside a subscription marketing success story

 

 

Photo above: Andy Cowles and Andy Pemberton training at Jet Studios, 2021

_________________

EXTENDING THE WORKSHOP

Should you choose, this Hidden Hooks session can be extended, either to a full day, or by adding a second half-day session.

 

Each delegate chooses pieces they would like to talk about, everyone can share their screen, and together we work through the issues.

 

This consultancy/training hybrid is a unique process. You’ll make real strides in the shortest possible space of time, and your team will totally own the outcomes.