For those of you who don’t yet know, a few months ago the great American art director Bob Newman suffered a shocking accident in a swimming pool. Eye magazine shares the story here, telling us that Bob was in a coma for two weeks, generating a mountain of medical bills.

Bob is currently a freelance consultant, so he has no current income, and has no way of working for many months. Bob’s most recent employer, Reader’s Digest, went bankrupt, suspending his expected severance pay.

There is already a fund set up to help Bob and his family deal with the medical expenses, you can contribute to that at right now. But on top of that, Andrew Losowsky from the Huffington Post and Jeremy Leslie of Magculture have co-ordinated a quite excellent benefit project.

Called ‘My Favo(u)rite Magazine’, It’s a cracking piece of work, featuring some outstanding magazines and genuinely insightful and heartfelt analysis from a huge range of contributors. There are 88 in all, including some of the biggest names in both the UK and US, as well as the rest of the world. It’s a total snip at £15.99, you can order it right here at Magculture. Or, if you prefer, you can order a pdf for only £12.99 here, again at Magculture.

You will never find a cause as close to home as this. Don’t think about doing this tomorrow, think about the fact that you’ve got your health, and the ability to work and earn money today. Bob won’t be able to do that for a while, so it’s our duty to do whatever we can to help.

If you want to contribute to Bob’s fund directly, or just want to find out more about what happened on Bob’s facebook page, you can do that here.