Dig this!

Client

Garden News for Bauer Media

Brief

Redevelop the front cover so that it feels different every week, whilst retaining a consistent brand identity.

Approach

Garden News is a newsstand weekly, dependant on free seeds to attract readers. It’s rare that Garden News gets full facing display, so the top and left edges are critical real estate. This new multi-template design took advantage of this fact, packaging the free seeds in highly innovative ways, whilst continuing to deliver a high-value mix of news, opinion, and inspiration.

Outcomes

Gardening titles have all done well in lockdown, but Garden News has outperformed the lot. Sales were up for over fourteen consecutive weeks, the ABC will be well up and there has been a massive hike in market share over Amateur Gardening, their direct competitor.