American Airlines for Ink Global
Completely reinvent American Way, Nexus and Celebrated Living; the inflight magazines and apps for the world’s largest airline.
With a readership of nearly 200m people, American Way is the world’s longest standing and most famous inflight magazine. A brand new logo was created and the title repositioned. This generated a high-end feel better suited to the wealth of the American audience but without sacrificing any accessibility that the brand reach demanded.
The luxury quarterly Celebrated Living was similarly treated for American Airlines’ first class passengers, along with Nexos, the dual language title for the South American routes.
The sales comms were completely overhauled, the app redesigned under the Magplus platform, and a new art director recruited to work out of the Dallas office.