American Airlines for Ink Global
Completely reinvent American Way, Nexus and Celebrated Living; the inflight magazines and apps for the world’s largest airline.
American Way is he world’s longest standing and most famous inflight magazine. This re-invention delivered a premium feel better suited to the wealth and scale of the audience A new logo was created along with sophisticated sales comms and the Magplus app. was redesigned under the Magplus platform.
The first class Celebrated Living was similarly treated, along with Nexos, the dual language title for the South American routes. A new art director was recruited to work out of the Dallas office.
Winning the American account has cemented Ink Global’s position as the world’s pre-eminent travel media company. Winning new US accounts such as Amtrack have followed, along with yet more awards.
