Brand design guidelines: how to make them, how to break them

Outline

This workshop was created specifically for Ascential‘s design teams. Ascential is a B2B powerhouse, with international brands such as WGSN, Cannes Lions, Money 20/20 and many more. The workshop was run many times, all were focussed on how to get best out of existing design guidelines, how to create new rules and how to avoid costly mistakes, time consuming corrections and missed business opportunities.

Photo by Steve Best.

Brand design guidelines: how to make them, how to break them