Tag: Look magazine

Kelly Brook on Look magazine

UK’s biggest selling fashion magazine shows how you can still sell shedloads on newsstand

Look magazine had a real hit on its hands with this Kelly Brook cover, the latest winner of IPC’s cover of the month award. So this is a good time to lift the lid and take a look at the thinking behind the cover design, and why it works. Central to its success is the ‘Love Your Body’ […]

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Gail porter on the houses of parliament

What happens when Mad Men go to work on a media brand?

  Sir John Hegarty visited IPC Media last week, and talked to us all about ideas, creativity and storytelling. As you might expect, he was wonderfully entertaining, full of wisdom and insight, and accompanied by a stunning showreel. Included in that was this TV ad for the Guardian, which has just won a gold medal […]

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