Country Life hit the ball out of the park in the IPC Editors’ Group Cover of The Month Award. Aside from the fact this issue was up a staggering 93% yoy, the work demonstrates what a team can do when its confidence is high. Everything about this cover points to the values behind the brand.
There is restraint, demonstrated by the elegantly framed picture and cool matt finish. It feels timeless. It’s a collectors’ issue and looks like it. It’s reassuringly expensive, as shown by the embossed gold logo.
But the masterstroke is surely the Royal Crest. Editor Mark Hedges tells me that he had ring up Clarence House to get permission to use it. Clearly the Boss was quite happy to take his call. Class.