I believe this brilliant spread is from The End Of Print, one of David Carson’s many books featuring surf magazines he designed pre-Raygun. But I was reminded of it again last week, whilst working with a client around the theme of people and their passions.

David Carson made his name with some very funky typography, but in this instance it’s the sheer power of connection with his audience that impresses me still.

Photos can absolutely change peoples minds, the work of Don McCullin and others have proved that. But with ‘lifestyle’ media, to make the claim that content has changed behaviour, and (I assume) be able to back it up is rare indeed.