A new logo for Britain’s biggest homebuilding media brand

Client

Centaur publishing PLC

Brief

Create a new identity for the Homebuilding and Renovating brand. Redesign the magazine and deliver new marketing assets for the multi million pound show schedule.

Approach

The Homebuilding and Renovating Show is the biggest of its kind in the UK. The magazine is key part of the story, selling as a standalone newsstand brand as well as acting as a powerful content marketing resource for the show.

Three different logo proposals were created and tested, with the renovated Helvetica solution coming out on top. On newsstand the logo and colourwrapped spine are now changed issue on issue, while the show retained the existing black and blue colourway. Six new cover approaches were created, with new lines and typography throughout.

Working closely with art director Billy Peel, the interiors of the magazine were completely overhauled, placing the brand firmly in the practical/premium homes title category.

Outcomes

The latest Homebuilding & Renovating Show recorded a record 10% increase in paying customers. It has also been nominated for three 2017 AOE excellence awards: Best Consumer Show, Best Marketing Campaign and Best Use of Social Media. At the 2017 PPA awards, Homebuilding & Renovating has also been nominated as Best Consumer Media Brand.

A new logo for Britain’s biggest homebuilding media brand
Homebuilding and renovating magazine is an essential platform in marketing the show.
A new logo for Britain’s biggest homebuilding media brand
The new cover design featured a coloured wrap-around spine to encourage keeping issues for future reference.
A new logo for Britain’s biggest homebuilding media brand
The interior design reflected the brand’s premium/practical positioning
A new logo for Britain’s biggest homebuilding media brand
Interior section heads set in slab serif, to contrast with the Helvetica branding and the serif lead on the content
A new logo for Britain’s biggest homebuilding media brand
A new logo for Britain’s biggest homebuilding media brand
A new logo for Britain’s biggest homebuilding media brand
Logo and cover, before and after