Redevelop the logo system, so that it can be applied across multiple print and digital applications
Puzzler is the UK’s biggest selling puzzle weekly, Puzzler Collection the biggest monthly. So it was essential that the new logo did not take it out of the sector in any way. The logo had to have massive newsstand impact, look premium compared to the opposition, work as a small badge on other products and as a digital avatar.
The project was a 100% success. Puzzler Media marketing director Lynda Newland said: ‘Andy fixed all our logo development problems and many more. He gave us lots of options and listened to everything we said. He ‘got us’ as a business instantly, so the process was short, to the point and on budget.’