B2B through-the-line creative for YouTube

Client

YouTube for Redwood BBDO

Brief

Join the development team at Redwood BBDO to help create through-the-line B2B advertising and comms for YouTube.

Approach

The campaign continued Redwood’s successful ‘more than just viewers’ work from earlier in the year. Video, OOH, print, and social assets were rapidly developed to persuade advertisers that YouTube is the one channel where attention is guaranteed.

Outcomes

YouTube is now Redwood BBDO’s largest account, with integrated creative now being delivered in EMEA, US, and APAC, above and below the line.