Everyone knows that pitches are mostly won or lost before you go in to pitch. This unique workshop saves you time and money, showing how to position your brand, control the process and gain the competitive edge.
This is a high level course for those who need to win pitches, either as part of their job, or for their own business.
A complete playbook that focusses on one goal, helping you win without the risk and expense of pitching. The day is highly interactive and includes substantial hands-on sessions. There are seven key modules.
1. The world’s best email
2. Controlling the process
3. Channel partners
4. Your unfair advantage
5. Don’t be better, be different
6. A line under the logo
7. Your Big Idea
How to convince the world of your expertise and value, before you walk in the door.
Your client has the problem, you have the answer. They need you.
A pitch is an unfavourable dynamic between the client and you. We show how to disrupt that – even if you have to break the clients’ process to do it.
Difficult business decisions involve sacrifice. But make them, and you will be different to the competition.
Get inside you client’s head, and make the choice to hire you a no-brainer.
How to negotiate concessions, access and a willingness to treat you differently.
Why phone calls and meetings are your friend and emails are your enemy. How to work that initial meeting.
Why it’s never really about the money.
This workshop is available as an upcoming Guardian Masterclass, corporate clients have the session tailored to their specific requirements.