Vendigital Consulting Group
Design and delivery of a new brand identity and all comms for the UK’s leading cost strategy consultants.
The project required that Vendigital is seen as a natural partner of FTSE listed companies and their private equivalents. It was essential that delivery of results and sustainable change is seen to permeate all.
Vendigital’s target audience are C-level; they are busy, hard to reach and need quick results. The project focussed on convincing them of the value and authority of the Vendigital proposition and the exceptional team behind it.
First, we determined the creative brief and direction of travel. This was done primarily through a full day’s meeting with the board, led by Cowles Media.
The work was iterated over a number of months, with frequent show and tell’s to the board, marketing director Alex Norton, and senior team members.
The assets required were substantial. A new logo was drawn, retaining elements of the original mark. This was extensively tested against variants. Mission statements and values were drawn up and frequently revised. Tone of voice was critical – it needed to be both powerful and trustworthy. Case studies were commissioned, along with high-value white papers.
A brand new website was designed and built. Packed with content, the site accommodated FreshDesk integration and other back-end requirements. A full package of PowerPoint and Word templates, email signatures, social icons, office wall posters, press ads, and award entries were all delivered.
Vendigital were recently named by the FT in the UK’s top 25 management consultancies. This ranking was based on the recommendation of clients and peers, where Vendigital received a star rating for excellence in a total of six key areas.
The business was nominated for two key awards in the 2018 Management Consultancy Association awards, where Vendigital also sponsored the young consultant of the year category.