Vendigital Consulting Group
Competitive pitch for design and delivery of a new brand identity and all comms for the UK’s leading cost strategy consultants.
The Vendigital audience are C-level; they are elusive, incredibly busy and hard to reach. Under immense pressure to perform, they need results quickly and yet are often insecure about their capabilities. The entire project was focussed on convincing them about the quality and authority of the Vendigital team and its proposition.
The first stage was to agree the creative brief and direction of travel. This was done primarily through a full day’s meeting with the board, led by Cowles Media. The resulting brief required that Vendigital is seen as a natural partner of FTSE listed companies and their private equivalents, and that delivery of results and sustainable change permeates all.
The work was iterated over a number of months, with frequent show and tell’s to the board, marketing director Alex Norton, and senior team members.
The assets required were substantial. A new logo was drawn, retaining elements of the original mark. This was extensively tested against variants. Mission statements and values were drawn up and frequently revised. Tone of voice was critical – it needed to be both powerful and trustworthy. Case studies were commissioned, along with high-value white papers.
A brand new website was designed and built. Packed with content, this new site accommodated FreshDesk integration and other back-end requirements. A full package of PowerPoint and Word templates, email signatures, social icons, office wall posters, press ads, and award entries were all delivered.
Vendigital were recently named by the FT in the UK’s top 25 management consultancies. This ranking was based on the recommendation of clients and peers, where Vendigital received a star rating for excellence in a total of six key areas.