A new identity for Professional Pensions

Client

Incisive Media

Brief

Change frequency from weekly to monthly, move the brand into a premium position and ensure that the new design ingrates seamlessly across events, web and social.

Approach

This is the 8-page marketing brochure launched in December 2019. The new logo is showcased, along with premium typography, upmarket art direction and messaging that confirms the new positioning to commercial partners.

Outcomes

The new monthly magazine will be launched in March, but at this stage the work has been incredibly well received both internally and by commercial partners.