Change frequency from weekly to monthly, move the brand into a premium position and ensure that the new design ingrates seamlessly across events, web and social.
An 8-page marketing brochure showcased the new logo, along with premium typography, quality photography and clear messaging to commercial partners. A commitment to high-end portraiture was a clear and simple route to creating competitive advantage in the market.
The relaunched issue was a genuine splash. An exclusive roundtable with eight of the UK’s top pension trustees, shot in the Gherkin and designed into a gatefold – a first in this market and for the B2B sector as a whole.
The first issue was incredibly well received, with advertising and audience engagement way up and hundreds of positive comments on Linkedin
All of which has put the title in a much stronger position to deal with the Coronovirus crisis. We’ve made two Covid-19 issues so far, with more to come, no-doubt.