MotorSport Magazine Limited
Redesign this famous magazine to reflect the exceptional wealth of the audience and heritage of the brand.
Collaborating with new editor Joe Dunn, the project successfully re-established the title’s reputation for refinement, good taste and unexpected speed. Development focussed on covers, where multiple solutions were tested well ahead of time, reducing stress all round.
The legendary logo was refined to deliver greater standout on both print and screen, and a sophisticated high-end design was created, increasing impact and engagement across every page and department.
The title has gone from strength to strength, reporting a surge in both newsstand sales and reader satisfaction.