Restoring a classic


MotorSport Magazine Limited


Redesign this famous magazine to reflect the exceptional wealth of the audience and heritage of the brand.


Collaborating with new editor Joe Dunn, the project successfully re-established the title’s reputation for refinement, good taste and unexpected speed. Development focussed on covers, where multiple solutions were tested well ahead of time, reducing stress all round.

The legendary logo was refined to deliver greater standout on both print and screen, and a sophisticated high-end design was created, increasing impact and engagement across every page and department.


Publishing director Steve Kendal said ‘Our audience is delighted and the team learned a great deal from him’.