Balancing freedom of the press with the rights of the public

Client

The Independent Press Standards Organisation

Brief

Create a coherent identity for IPSO’s annual reports and white papers

Approach

These documents are read by industry CEO’s, other regulatory bodies, and of course, the government. They have to deliver instant impact, but also high levels of clarity and compliance. As such, the design balances relatable imagery with a clean and clear typography. They explain IPSO’s work, celebrate their values, and reflect the high standards of storytelling that this industry expects.

Outcome

For the first time, IPSO have documents that reflect the professionalism of their organisation. Board member Mike Soutar said: ‘They look terrific and the craft oozes from every page. I know the resources you were working with, which makes it an even greater achievement.’