Head off the challenge to Rolling Stone from new insurgent titles on the newsstand.
Rolling Stone is one of the world’s truly great media brands, so any redesign was not to be taken lightly. Text fonts were carefully tested and new layout styles installed – with particular attention paid to regular departments. A more robust approach to covers was developed, without compromising the heritage and integrity of such an important American icon. Working with photographers such as Albert Watson, Martin Schoeller, Ruven Afanador, Matthew Rolston and others, Rolling Stone maintained access to the world’s biggest stars. Cover shoots were commissioned of Beyoncé, Bruce Springsteen, Angelina Jolie, The Strokes and many more. Buzzfeed’s 15 favourite Rolling Stone covers during our tenure are here.
Sales and ad revenue increased. Twenty three merit awards and a silver medal for illustration were also won at the prestigious SPD Awards.