Direction and design of the world’s most famous cover

Client

Wenner Media

Brief

Head off the challenge to Rolling Stone from new insurgent titles on the newsstand.

Approach

Rolling Stone is one of the world’s truly great media brands, so any redesign was not to be taken lightly. Text fonts were carefully tested and new layout styles installed – with particular attention paid to regular departments. A more robust approach to covers was developed, without compromising the heritage and integrity of such an important American icon. Working with photographers such as Albert Watson, Martin Schoeller, Ruven Afanador, Matthew Rolston and others, Rolling Stone maintained access to the world’s biggest stars. Cover shoots were commissioned of Beyoncé, Bruce Springsteen, Angelina Jolie, The Strokes and many more. Buzzfeed’s 15 favourite Rolling Stone covers during our tenure are here.

Outcomes

Sales and ad revenue increased. Twenty three merit awards and a silver medal for illustration were also won at the prestigious SPD Awards.

Direction and design of the world’s most famous cover
Jimi Hendrix, designed by Kory Kennedy and Andy Cowles
Direction and design of the world’s most famous cover
Angelina Jolie photographed by Mathew Rolston
Direction and design of the world’s most famous cover
Johnny Cash photographed by Mark Seliger
Direction and design of the world’s most famous cover
Monsters of Rock photographed by Andrew McPherson
Direction and design of the world’s most famous cover
American Icons illustration by Andy Cowles
Direction and design of the world’s most famous cover
American Icons contents page
Direction and design of the world’s most famous cover
The Olson Twins photographed by Mathew Rolston
Direction and design of the world’s most famous cover
Eminem profiled by Kelefa Sanneh
Direction and design of the world’s most famous cover
John Mayer photographed by David LaChapelle
Direction and design of the world’s most famous cover
Angelina Jolie photographed by Mathew Rolston
Direction and design of the world’s most famous cover
Britney Spears photographed by Mathew Rolston