Rolling Stone for Wenner Media
Head off the challenge to Rolling Stone from new insurgent titles on the newsstand.
Rolling Stone is one of the world’s truly great media brands, so any redesign was not to be taken lightly. New fonts and layouts were carefully tested – with particular attention paid to regular departments.
I hired a powerhouse art department of Kory Kennedy, Devin Pedzwater and Matthew Ball to help commission the hundreds of illustrations required for this legendary title, such as this great image of The Grateful Dead by Philippe Lardy.
Working with photographers such as Albert Watson, Martin Schoeller, Ruven Afanador, Matthew Rolston and others, Rolling Stone maintained access to the world’s biggest stars. Cover shoots were commissioned of Beyoncé, Bruce Springsteen, Angelina Jolie, The Strokes and many more. Buzzfeed’s 15 favourite Rolling Stone covers during my tenure is here.
Sales and ad revenue increased. Twenty three merit awards and a silver medal for illustration were also won at the prestigious SPD Awards.