Here is USA Today‘s new logo. Designed by Wolff Olins, it’s modern, clean, and I can completely see how they came to this solution. We’ll come back to the design in a minute, but for now, what does it actually mean? My first reaction was that the uncompromising minimalism says this is a brand that […]
![New USA Today logo](https://cowlesmedia.london/wp-content/uploads/2012/09/USA_Today_logo_20121.jpg?x24629)