Month: September 2012

New USA Today logo

America’s only national newspaper redesigns itself

Here is USA Today‘s new logo. Designed by Wolff Olins, it’s modern, clean, and I can completely see how they came to this solution. We’ll come back to the design in a minute, but for now, what does it actually mean? My first reaction was that the uncompromising minimalism says this is a brand that […]

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adbusters spread

Adbusters – brilliant, infuriating, required viewing.

I bought the latest issue of Adbusters last week in the Serpentine Gallery for a fiver. Unusually for them, the cover was weak (more on that later), some of the content totally impenetrable (more on THAT later) and then there was this spread. Featuring a quote from former US President George W. Bush opposite Pauline […]

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