Author: Andy Cowles

people magazine channing tatum

It’s charming, chiseled, and green. But will it sell?

Here’s the latest issue of People, sporting their opinion as to the Sexiest Man Alive. This picture is genuinely different to what anyone might have have expected. The image is coy, slightly sideways on. There’s an awul lot of green involved, which is not a conventional ‘sexy’ colour. And there’s very little flesh, which is […]

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Steve Jobs

18 secrets to giving a presentation like Steve Jobs

Here’s a smart post by Eric Barker, who has distilled Carmine Gallo’s new book on Steve Jobs down to 18 insights. It’s all genuinely actionable, and like Steve, quite inspiring.

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end of newsweek

Four big lessons to learn from the death of Newsweek

The end had been foretold for so long, that when Newsweek finally closed last week it ended up feeling a bit of a non-story. But in America, where Newsweek used to really mean something, everyone is having their say. In particular, this highly entertaining story on Nick Denton’s Gawker, from where this lead picture is taken from. (Check the first […]

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big issue magazine cover

For the Big Issue, the value is all in the transaction itself

A couple of weeks ago, Time Out went free. Here’s one of their distributors handing out the first issue of their Brave New Business Plan. Knowing this, and as a spoiler of sorts, the Big Issue responded with a very clever cover proclaiming that it’s ‘Worth paying for’. Which it undoubtably is, given that the […]

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time out magazine

What makes you pick up a cover, even when it’s free?

A couple of weeks ago, Time Out went free. Here’s one of their distributors handing out the first issue of their Brave New Business Plan. Knowing this, and as a spoiler of sorts, the Big Issue responded with a very clever cover proclaiming that it’s ‘Worth paying for’. Which it undoubtably is, given that the […]

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New USA Today logo

America’s only national newspaper redesigns itself

Here is USA Today‘s new logo. Designed by Wolff Olins, it’s modern, clean, and I can completely see how they came to this solution. We’ll come back to the design in a minute, but for now, what does it actually mean? My first reaction was that the uncompromising minimalism says this is a brand that […]

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adbusters spread

Adbusters – brilliant, infuriating, required viewing.

I bought the latest issue of Adbusters last week in the Serpentine Gallery for a fiver. Unusually for them, the cover was weak (more on that later), some of the content totally impenetrable (more on THAT later) and then there was this spread. Featuring a quote from former US President George W. Bush opposite Pauline […]

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Which of these women is reading ‘Erotic Fiction’?

Exactly. Digital media may well be our life now, but the fact remains that a printed cover says more about you in the real world, than a social network ever can. . Fifty Shades of Grey may well be a huge print book phenomena, but it didn’t start that way. At first, it was ebook […]

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Which of these book covers caught your eye first?

As you can see, I’ve just come back from holiday. And for the first time, I took a Kindle. (Although I did panic at the airport and bought a couple of paper books, ‘just in case’) The differences between ebooks and paper books are pretty self evident, David Hepworth’s views on the matter are well […]

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What Vanity Fair might look like if it were weekly

America’s movie industry takes stock after the Aurora shooting, with this deeply moving cover from The Hollywood Reporter. It may be weekly, but this cover delivers a feeling of quality and purpose that would dignify any world class monthly. Editorial Director Janice Min knows more than most about how to connect with an audience, as she was […]

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