Author: Andy Cowles

Sue you! Sue me! Sue everybody!

Except the Royal Family don’t sue. There are no real grounds for legal action over this old Woman’s Day Princess Kate cover, other than perhaps on the matter of typographic taste and general layout. But this week, In defiance of a world-wide agreement to respect their privacy, Australia’s best-selling celebrity weekly has published long lens pap […]

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Gail porter on the houses of parliament

What happens when Mad Men go to work on a media brand?

  Sir John Hegarty visited IPC Media last week, and talked to us all about ideas, creativity and storytelling. As you might expect, he was wonderfully entertaining, full of wisdom and insight, and accompanied by a stunning showreel. Included in that was this TV ad for the Guardian, which has just won a gold medal […]

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An infographic to explain the future of . . . infographics!

The guy standing in the bottom right of this picture is Francesco Franchi, the Art Director of Italy’s much admired Il magazine. Fresh from his triumph at the SPD awards in New York City, Francesco was speaking last night at the EDO. Introduced by Mark Porter, this packed event took place inside the impossibly hip environs of Mother, […]

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People McConaughy Wedding cover

How People will remain the world’s biggest magazine

The celebrity news weekly market is as tough in the US as here in the UK, but People still totally dominates it. It’s the world’s biggest magazine, over 2 million subs and another million on newsstand, or thereabouts. They’re really going for it at the moment, with one wedding or baby shoot exclusive after another. […]

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PPA cover of the year 2012

Why did Sport win the PPA Cover of The Year?

Sport magazine picked up Cover of The Year at last night’s PPA awards in London, with this haunting portrait of Paul Gascoigne, taken by Jon Enoch. But as Roy Greenslade asked earlier this week in The Guardian, how do you judge a cover by a cover? As he suggested, is it really is a case of […]

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Stern Euros and and iphone

All you need is love, and the latest issue of Stern

Here is the latest issue of Stern, which I bought over the weekend in a Berlin U-Bahn station. The cover story (Rescue The Love) is all about couples therapy, which seems both urgent and appropriate given the way Germany and France are behaving toward each other right now. And even more so given that Berlin […]

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Would you breast feed your 4 year old?

Should covers be designed for social media first?

This is not the new issue of Chat, and I’m not saying it should be. But given the success of TIME’s recent breastfeeding cover, it’s worth understanding the power of social media on newsstand sales. It’s been a while since one cover so completely dominated the  conversation. If you missed the controversy, have a look at adweek, the […]

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Dave Grohl

Why Rolling Stone Italia is better than the original

This is a recent cover of Rolling Stone Italia, which I found on the excellent Magazine Wall tumblr site courtesy of Magculture. It’s everything you’d expect a cover of Rolling Stone to be: powerful, memorable, a genuine event. It’s hard to make work this good look so effortless. I should know, I was Art Director […]

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‘Your Madge, is it OK to use the royal crest on our cover?’

Country Life hit the ball out of the park in the IPC Editors’ Group Cover of The Month Award. Aside from the fact this issue was up a staggering 93% yoy, the work demonstrates what a team can do when its confidence is high. Everything about this cover points to the values behind the brand. There […]

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